Day 9: Video Marketing & Virtual Tours to Boost Sales

How to Use High-Impact Video Content to Attract, Engage, and Convert Real Estate Leads

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Why Video Marketing is a Game-Changer for Real Estate Agents

In today’s fast-paced digital world, video marketing is no longer optional—it’s essential. Potential buyers and sellers are visual decision-makers, and video content helps them connect emotionally with properties, agents, and brands.

📌 Key Video Marketing Statistics for Real Estate:

• 73% of homeowners say they are more likely to list with an agent who uses video (NAR).

• Real estate listings with videos receive 403% more inquiries than those without (Domain).

• 85% of buyers and sellers prefer working with an agent who provides virtual tours (Zillow).

• YouTube is the second-largest search engine, with millions of real estate-related searches every month.

At Flux Media, we help real estate professionals harness the power of video marketing by creating, optimising, and distributing high-converting video content that drives more leads and sales.

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The Three Pillars of Successful Real Estate Video Marketing

🎥 1. Property Listing Videos & Virtual Tours – Showcase homes in the most engaging way
🎥 2. Personal Branding & Social Media Video Content – Build trust and authority
🎥 3. Lead Generation & Retargeting Video Ads – Convert views into clients

Let’s break each of these down with real-world examples, expert tips, and actionable strategies.

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1. Property Listing Videos & Virtual Tours – The Ultimate Selling Tool

Why It Works:

• Buyers can explore properties 24/7 without needing to visit in person.

• Sellers love video tours because they make listings stand out.

• 360° virtual tours increase property inquiries by 49% compared to photo-only listings.

Types of Real Estate Listing Videos That Convert

📌 Walkthrough Videos (Cinematic Tours)

• A professionally shot video tour of the property that highlights key features.

• Can be hosted by the agent or include a voiceover.

• Pro Tip: Use drone footage to capture stunning aerial shots.

📌 360° Virtual Tours (Immersive Experience)

• Allows buyers to navigate through a property from their phone or computer.

• Ideal for luxury listings and international buyers.

• Pro Tip: Use Matterport, Kuula, or CloudPano for best results.

📌 Live Video Tours (Facebook/Instagram Live)

• Real-time walkthroughs where buyers can ask questions instantly.

• Great for off-market and exclusive listings.

• Pro Tip: Announce the live session 24 hours in advance to attract more viewers.

📢 Flux Media’s Service: We produce high-quality video tours and 360° virtual tours to help real estate agents sell homes faster and attract more leads.

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2. Personal Branding & Social Media Video Content – Build Trust & Authority

💡 Fact: 90% of real estate clients say they choose an agent they feel they know and trust. Video content is the fastest way to build that trust.

Best Social Media Video Content for Real Estate Agents

📌 Introduction Videos ("Meet the Agent")

• Personal introduction videos boost credibility and make clients feel comfortable.

• Example Script:

  • “Hi, I’m [Your Name], a real estate expert in [Your City]. Whether you’re buying, selling, or investing, I’m here to guide you every step of the way. Let’s talk!”

📌 Market Update Videos (Keep Clients Informed)

• Example Topic: "Is Now a Good Time to Buy in [City]?"

• Pro Tip: Keep it under 2 minutes and use captions (85% of videos are watched without sound).

📌 Testimonial & Case Study Videos (Build Social Proof)

• Video Idea: Record a happy client sharing their success story.

• Pro Tip: Ask clients to talk about their experience in a storytelling format (before, during, and after working with you).

📢 Flux Media’s Service: We help agents create engaging social media video content that increases brand awareness and builds credibility.

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3. Lead Generation & Retargeting Video Ads – Convert Viewers into Clients

💡 Did you know?

• Video ads generate 66% more qualified leads compared to static ads.

• Facebook & Instagram prioritise video content in the feed, making it cheaper than image-based ads.

Best Video Ad Strategies for Real Estate Lead Generation

📌 1. Facebook & Instagram Video Ads for Lead Generation

• Run targeted property listing video ads in your local market.

• Best Ad Formula:
  1️⃣ Hook – “Dreaming of your perfect home? Here’s one you can’t miss!”
  2️⃣ Value – "This stunning 4-bed home is priced to sell – schedule a viewing today!"
  3️⃣ Call-to-Action (CTA) – "Click below to book your private tour!"

📌 2. YouTube Pre-Roll Ads (Capture Buyers & Sellers Searching for Homes)

• Example: A 30-second agent branding video that plays before real estate-related videos.

• Pro Tip: Offer a free home valuation to capture seller leads.

📌 3. Retargeting Video Ads (Bring Back Lost Leads)

• Retarget website visitors with personalised video ads.

• Example: "Still looking for your dream home? We’ve got new listings just for you!"

📢 Flux Media’s Service: We create, manage, and optimise high-converting real estate video ads that generate more leads and sales.

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Real-World Case Study: How Video Marketing Helped a Real Estate Agent 5X Their Listings

📍 Client: High-end real estate agent in Sydney
🎯 Problem: Struggled to differentiate themselves in a competitive market
🚀 Solution:
✔ Created cinematic listing videos & virtual tours
✔ Produced weekly social media video content
✔ Launched video-based Facebook & YouTube ads

📈 Results in 6 Months:
✅ Generated 700+ buyer inquiries from video ads
✅ Increased listing appointments by 5X
✅ Sold 4 properties directly from social media video marketing

📢 Flux Media’s Takeaway: Strategic video marketing can position an agent as an industry leader and dramatically increase leads & sales.

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Conclusion: Why Every Real Estate Agent Needs a Video Marketing Strategy

🚀 Want to sell properties faster, attract more leads, and grow your real estate brand?

We’ll handle everything—from video production to ad management, ensuring maximum exposure and conversions.

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🔹 Book a FREE consultation today and let us help you build a high-converting, lead-generating real estate business.

In Day 10 we'll talk about more strategies that will transform your real estate marketing and maximise your property leads! 🚀